Fractional CTO vs agency vs hiring: which model fits your risk?
Full-time hire, agency, freelancer, fractional CTO, or hybrid — a framework for the decision.
Nicolas
How to evaluate any technical partner — the practitioner's checklist
A framework to vet any agency, freelancer, or fractional CTO — regardless of your technical background.
Nicolas
Your business has outgrown spreadsheets — here's what comes next
From Airtable to custom software — how to evaluate what comes after spreadsheets.
Nicolas
Your product data lives in 12 spreadsheets — here’s how to centralize it
Product data scattered across spreadsheets and channels? When to use Airtable, when to buy a PIM (Akeneo, Plytix, Salsify), and when to build custom — with a migration roadmap.
Nicolas
Your team is drowning in manual work — here's how to fix it
The automation spectrum: from Zapier to custom tools to AI-augmented workflows.
Nicolas
Stripe vs Adyen vs Mollie — payments for European startups
Pricing, API quality, local payment methods, and real trade-offs for European startups.
Nicolas
The definitive notification stack altitude map
Five layers from raw cloud infrastructure to full engagement platforms. Know which altitude you need before choosing a tool.
Nicolas
React Native vs Flutter vs Native — which mobile path for your startup?
A framework for choosing based on your team, timeline, and product.
Nicolas
LLM providers compared — choosing the right model for your product
A practitioner’s comparison of every major LLM provider in 2026 with real pricing, benchmark data, and the decision framework for choosing the right model for your product.
Nicolas
Choosing your e-commerce platform — from Shopify to headless to fully custom
The platform spectrum: hosted SaaS, self-hosted, headless, and fully custom. When to start on Shopify, when to leave, and when to build from scratch.
Nicolas
OneSignal vs Knock — mobile notification infrastructure compared
Which notification infrastructure for your mobile app? Decision framework and pricing.
Expo Push vs OneSignal — when to graduate from built-in push
For React Native / Expo teams: when to graduate from Expo’s built-in push to a platform.
Knock vs Novu vs Courier — notification infrastructure compared
Three notification infrastructure platforms compared on architecture, pricing, and DX.
Transactional Email: Loops vs Resend vs Postmark vs SendGrid
The email delivery layer — choosing a provider for receipts, resets, and operational messages.
Customer.io vs Braze vs Intercom — enterprise engagement compared
Enterprise engagement platforms for marketing-led teams at scale.
